Benefits

Gulf Seafood Trace provides participating businesses with a unique set of tools to develop a competitive advantage. Once enrolled, businesses can choose how they plan to use these tools to potentially achieve the following major business drivers:
 

Improve Sales

Gulf Seafood Trace allows businesses to potentially drive sales by building a unique brand, communicate unique product qualities, and tell the story by engaging buyers and consumers. Telling the story can promote the brand, drive sales, and create specific (not generic) messages. Doing so can differentiate the product to the buyer, the shopper/diner, and the sales associate. Point of sale merchandising can enhance product promotions, education, seller training and support, and control the message.

Improve Operational Efficiency

Data is growing exponentially in volume and value. Actionable information is a competitive advantage. Turn data disarray into actionable information that is structured, organized, usable, and accessible in order to deliver insights that are complete, reliable, and valid. Gulf Seafood Trace improves efficiency through product recalls, supplier management, and enhanced data quality and integrity.
 

Manage Risk

Seafood supply chains are fraught with risk, and penalties can be high (e.g. lost business, fines, jail). Gulf Seafood Trace can help achieve regulatory compliance, safety and quality validation, and brand reputation.