Gulf Seafood Trace aims to drive demand for U.S. Gulf seafood products from both seafood buyers and consumers by telling its unique story and sharing key information from vessel to plate or shelf. Incorporating a data quality and confirmation component confirms the validity and integrity of the information being shared by businesses.
Gulf Seafood Trace will ensure confidence in the market and help build a market leading brand for Gulf seafood products by communicating the unique and special qualities of Gulf seafood so that the shopper or diner will ask for it by name. Telling the story will help to separate Gulf seafood from its competition and help to establish it as a premium, all-American brand in the marketplace.
Participation in Gulf Seafood Trace is voluntary, and use of its robust electronic traceability platform, powerful marketing tool, and integrated data quality and confirmation components are complimentary through the end of 2014. This offers a risk free opportunity for companies to determine the benefits that Gulf Seafood Trace can deliver to their business.
The use of the Electronic Traceability Platform empowers the seafood market with the ability to access and share reliable trace data that has been approved and shared by each business. The implementation and utilization of a Data Quality and Confirmation component confirms the quality and reliability of the shared data to the marketplace and seafood buyers. The Marketing Module allows seafood businesses to tell the compelling and unique story about their Gulf seafood.